Structured Brand Growth is a marketing advisory business that helps businesses set up and plan their portfolio and brands for success, improve performance and achieve growth.

With an engaging and collaborative approach and insightful thinking we will co-create practical and effective solutions that deliver short term results and provide the right structure for longer term sustainable growth for you. 

We understand that it’s difficult to find a marketing company that ticks all of the boxes and thinks outside of it, too. We will do just that by working through our SBG Framework. Featuring 3 core Stages, we will work through each in turn. Interested to know more? Get in touch with any questions to discover how we can help you.

//1 Diagnose the situation

Any good plan starts with a clear assessment of the issues and opportunities for your business and brands as well as the growth targets you are hoping to achieve.

You might have already started a project, or need some help kickstarting. Whichever stage we help to provide an outside view. Our aim isn’t to take over, we’ll work with you to enhance whatever stage you’re at.

The goal is to reach an objective understanding and understand the objectives.

//2 Develop a Strategy

We will make sure you’re clear on Who your target audience is. Clarity both on who your key customers are, and who they are not! 

Then we will spend time to ensure you’re clear on What your brand or business stands for. The Brand Positioning – and how to best communicate this.

Finally, we will make sure you’re clear on How to best achieve the plan and objectives. Developing the best strategies and setting clear objectives to reach the overall business goal. 

The essence of a good strategy is as much about what you will do, as it is about what you won’t do… Ruthless Focus!

//3 Ideate an Integrated Activity Plan

We will build the executional tactics to win in the market and engage with customers. With a common purpose, focused approach and strong collaboration the sky is the limit!

Activities and Ideas assessed against our 4Cs: Cut-Through, Compelling, Clear & Consistent.