Structured Brand Growth is a marketing advisory business that helps businesses set up and plan their portfolio and brands for success, improve performance and achieve growth.
Meet our Founder, Daniel Grass.
I am a strategic and engaging business leader with a passion for building brands and people to generate competitive advantage and drive business growth with over 20 years’ experience in leading FMCG (P&G) and Drinks Businesses (SABMiller & Asahi International).
Having worked in both Global Strategic and Local Operational roles I know that good strategy can only be based on true consumer understanding. And while a good strategy is critical, this needs to be reflected in the final plans and execution as this is what drives consumer impact and behaviour change.
In my time working on some of the most iconic brands in the world – Asahi Super Dry, Olay, Peroni Nastro Azzurro, Vicks, Tempo, Pantene – I have worked with diverse teams across different cultures to set inspiring visions and develop structured growth strategies that had lasting impact.
Daniel Grass