The essence of a good strategy is as much about what you will do, as it is about what you won’t do… Ruthless Focus!

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We’d start with making sure you’re clear on Who is your target audience. Clarity both on who your key customers are, and who they are not! Never an underestimate an idea so simple that everyone gets it! 

Then we’d spend time to ensure you’re clear on What do you stand for. The Brand Positioning and how to communicate this. Never an underestimate an idea so simple that everyone gets it! 

Finally, we’d make sure you’re clear on How to achieve the plan and objectives. Developing the best strategies and setting clear objectives required to reach the overall business goal. 

SMART Objectives (less is more here!).